Erik is the Chief Growth Officer at Sonans AI, where he helps brands leverage artificial intelligence to modernize their merchandising and operations. His perspective is shaped by a career spanning the entire retail value chain, from leadership roles at global brands like J.Lindeberg, Stutterheim, and Maison de Sabre to running major tradeshows like MAGIC/Project. He further bridges the gap between commerce and technology with deep experience scaling B2B startups NuORDER and Ghost.