Rasha Alomar is a senior leader in raw materials, sourcing, and product innovation within the apparel industry. She specializes in upstream material strategy — working hands-on with fiber producers, mills, chemical and innovation partners, and global factories to develop cost-effective, scalable materials and garment solutions. Her work focuses on translating premium quality and material innovation — often associated with higher costs—into commercially viable, price-point products, while embedding sustainability, traceability, and resilience directly into raw material and product development decisions amid shifting tariffs and trade pressures.