Eighty-five percent of businesses are already using AI in some form, from image generation to predictive tools that promise faster timelines and smarter decisions. But speed alone isn’t the goal. In the rush toward automation, the fashion industry risks losing something far more valuable: relevance, judgment, taste, and the human instincts that make products resonate in the real world. This session brings together everything from creative spark to the tangibility of materials to ask a more important question: how do we use the capabilities of AI to build products that are more relevant, more responsible, and more desirable? Because the future of fashion won’t be decided by algorithms or technology, but by how it inspires and delights the humans who experience it.